Arthur Houtman (Managing Director) has been active in the digital entertainment industry for over 30 years holding executive positions with leading companies such as Atari and Disney. He has earned both critical and commercial success, forging a reputation as a forward-looking, innovative force that’s constantly pushing the boundaries of the gaming world. During his career he held various senior positions such as Production Director, VP of Publishing Studio and VP of Product Development and CEO. He was instrumental in defining product strategies and played a significant role in bringing many hit products to market such as Mission Impossible on the N64 and the V-Rally sequels at Infogrames/Atari. At the Walt Disney Internet Group in Los Angeles he held the position of Director of Product Development for Online Games such as Pirates of the Caribbean Online, Toon Town Online, the World of Cars and Pixie Hollow Online.
In 2010 Arthur left Disney to set up Vanguard Games together with Martin de Ronde.
Next to Vanguard Games Martin and Arthur set up Force Field Entertainment in 2015, a studio specializing in VR and AR games and applications.
Martin de Ronde (Creative Director) started working in the games industry over 20 years ago as a PR manager and later as development manager in publishing. After this, he founded his own development studio in 1998, which he sold to multimedia conglomerate Lost Boys a year later. Here, Martin became co-founder and managing director of a new branch of the group called Lost Boys games, the studio was later renamed Guerrilla Games. The studio grew into one of Europe’s largest independent developers. As commercial director Martin witnessed the birth of PlayStation 2 hit Killzone for Sony Computer Entertainment and PlayStation 2, PC and Xbox hit Shellshock: Nam 67 for Eidos. The studio was sold to Sony in 2005 and Martin moved to former shareholder Media Republic, a cross media entertainment company, where he was involved in all kinds of gaming, online and mobile initiatives. In 2006 he departed and founded OneBigGame, a videogames industry charity initiative as well as working as videogames consultant for various start-ups. In 2010 he joined forces with Arthur to set up Vanguard Games.
Always looking ahead to new trends in the gaming industry, the potential of VR and AR was evident, so in 2015 Arthur and Martin set up a new studio specialized in VR and AR games called Force Field Entertainment.